SuperValu has launched its Good Food Karma campaign, commencing on TV and radio this week, with plans for it to appear across print media and outdoors.
The campaign coincides with the launch of the SuperValu Good Food Karma app and Good Food Karma hub on SuperValu.ie.
The aim of the campaign and app are to encourage SuperValu customers to get together with family and friends around good food, by inviting users to share their food tips and recipes.
This user-generated content will link in with SuperValu’s own in-store and online recipes and expert cooking tips.
“Inspiring people to get around the table and cook with good, fresh, affordable Irish food is the aim of our campaign,” marketing director of SuperValu, Ray Kelly explained.
“The SuperValu Good Food Karma campaign is our over-arching brand platform for the year and digs deeper into our whole brand essence, which is all about real food and real people,” he added.
© 2015 - Checkout Magazine by Jenny Whelan.
