SuperValu has launched a trial range of 65 environmentally friendly products, in 12 SuperValu stores, across the country.
“We are committed to providing our customers with more sustainable choices. We recognise that this is important to our customers and for the environment," Martin Kelleher, managing director of SuperValu said.
The new range include brands such as Bee’s Wrap Sandwich, reusable Bamboo Towels to replace kitchen towel and reusable organic cotton Terry cleansing pads.
Other items that will be stocked in the selected stores from today include sugarcane bowls to compostable straws made from renewable energy sources, as well as sustainable washing-up liquid, dishwasher tablets and multi-surface spray.
"We will continue working to reduce and eliminate plastic where possible giving our customers more and more sustainable choices," he added.
Compostable, Reusable
This announcement follows the introduction of SuperValu’s 100% compostable reusable shopping bags last week, which will be rolled out across its nationwide stored from the 9 September.
A first for any Irish retailer, the introduction of these bags to SuperValu stores will result in a massive 2.5 million plastic bags being removed from circulation.
The shopping bag that is priced at 89 cent is the first bag available in Irish supermarkets that is both reusable and compostable.
“Our customers expect SuperValu to help them make more sustainable choices and we’re committed to doing just that," said Kelleher.
"Reducing our environmental impact on the planet is a core focus of our overall strategy to help build sustainable communities and we have already made significant steps forward in this area."
Compostable Produce Bags
Last year, the retailer introduced fully compostable fruit and vegetable bags for customers.
The free-of-charge compostable produce bags are designed to be 'breathable to help preserve fruit and veg placed into the bag. They can also be filled with food waste after use and placed in the brown bin for compostable disposal.'
To date, this has reportedly resulted in 2.7 million single-use plastic bags being removed from its stores.
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.
