SuperValu has announced that it will be offering free online delivery for the autism community in stores across the month of April in support of World Autism Awareness Month.
The initiative comes alongside its existing in-store activities, as SuperValu firmly cements its position as number one supporter of the Autism Community.
“Our free online delivery initiative in 101 stores nationwide, is unique in that it offers convenience when sometimes getting out of the house and into a store can be difficult for many,” SuperValu Marketing Director, Ray Kelly said.
The retailer already works closely with AsIAm to help raise awareness and education for the more than 50,000 families in Ireland who have a member on the autism spectrum.
SuperValu was also instrumental in Clonakilty, Co. Cork, becoming the first Autism Friendly town in Ireland last year.
Raising Awareness
“Looking back at the last couple of years, we’re incredibly proud at what our stores, staff, and shoppers have achieved with autism-friendly shopping evenings and ultimately maximising our unique position to build and enhance inclusive communities,” Kelly continued.
“Scally’s SuperValu in Clonakilty has been an integral part of delivering the first Autism Friendly town in Ireland and we’re looking forward to introducing additional initiatives that will bring positivity to the lives of families living with autism.
Adam Harris, Founder of AsIAm said that its partnership with SuperValu has “really helped to increase awareness and help people to understand how they can make themselves and their communities more inclusive”.
“Supermarkets, in particular, can act as a trigger for people with autism so for SuperValu to cement their support with their free delivery initiative is a great way of easing the worry of shopping when it’s not the most suitable time,” Harris continued.
“Through SuperValu’s initiatives and activations both in store and online, we hope to see a further step change in building inclusive communities.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.
