Gamma has revealed that SuperValu is the most convenient supermarket in Ireland.
For almost a third of the Irish population (32%), SuperValu is their closest supermarket, according to the location intelligence services provider.
The research indicated that Lidl is the second most convenient supermarket in the country, being the closest for 17% of the entire population, followed by Aldi (10%), Dunnes Stores (10%) and Tesco (10%).
“Along with value for money, store location in grocery shopping is the most important factor in determining the success of a grocery store," Feargal O’Neill, CEO, Gamma, said.
"For supermarkets, the shopper will travel further but will most likely go to one of their four or five closest supermarkets, with choice being determined by the trade-off between the pain of travel and the rewards of store attractiveness such as value, quality, environment, and parking."
Time-Poor Consumers
Overall, supermarket coverage within Ireland is generally good with 71% of the population within five minutes of their nearest supermarket.
Unsurprisingly, Dublin is the best covered with 98% of people within a five-minute drive, while Leitrim is the worst serviced with less than a third of people within a five-minute drive of a supermarket.
“Convenience is of utmost importance for retailers because customers are time-poor," O'Neill added.
"They want easy access, fast transactions, and simple delivery options. As well as meeting these demands, supermarkets in Ireland need to stay ahead of the competition."
According to Gamma, convenience varies between counties and while SuperValu is the most convenient for most counties, Lidl takes the top spot for Kildare and Louth.
Meanwhile, Dunnes Stores is the most convenient supermarket in Offaly.
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.
