SuperValu has signed a deal worth €100,000, with 'On the Pig's Bac', a Cork-based pate and terrine producer. The deal will create two new jobs at the company.
'On the Pigs Pack' were the winners of the 'Small Producer of the Year' award at the Irish Food Quality Awards last night. The award aims to celebrate artisan food and drink in Ireland, and is sponsored by SuperValu. The company will receive significant sales and marketing support from the retailer, with the opportunity to widen supply of their range across the SuperValu network across Ireland.
Commenting on the announcement of the company’s award, Martin Kelleher, Managing Director of SuperValu said: "This opportunity will now enable 'On the Pigs Back' to grow from a small local supplier to a business supplying products across our entire SuperValu network, demonstrating our commitment to Irish suppliers."
Isabelle Sheridan of 'On the Pig's Back' commented, "Working with local SuperValu retailers has given me a route to market which otherwise would not have been open to me. My relationship with SuperValu has provided me with the skillset required to expand my business and create jobs in the process."
Pictured left to right – Isabelle Sheridan, On the Pigs Back, Linda O’Connor, SuperValu Own Brand Manager, Catherine Fulvio and Lara Monahan, Irish Quality Food Awards
© 2014 - Checkout Magazine by Emily Horne.
