SuperValu expects to sell €3.3 million worth of Irish whole turkeys over the Christmas period this year. The Bord Bia approved 100% Irish turkeys will be available from December 20 in stores nationwide and are supplied by Monaghan-based Grove Turkeys Ltd and IGWT Poultry Services Ltd.
Martin Kelleher, managing director, SuperValu, said,“We are delighted to offer our customers the very best Irish turkeys this Christmas. A staple of Christmas dinners all across the country, we have partnered with established Irish Turkey suppliers and farmers who like SuperValu retailers are embedded in the community which they serve. Our customers have come to expect the very best produce from SuperValu and we strive to bring them the consistent quality and value that is synonymous with the Supervalu brand.”
Niall Brady, Turkey Farmer, Co. Monaghan commented, ”We are committed to producing the highest quality 100% Irish Turkeys and are delighted to partner with SuperValu. Christmas is an important time of year for farmers so it is important to be able to work with a community based nationwide retailer that supports Irish farmers and the communities we serve”.
Pictured: Laura Kennedy, SuperValu Trading Manager and Niall Brady, Turkey Farmer, Co. Monaghan
© 2013 - Checkout Magazine by Genna Patterson
