SuperValu is bringing back its ‘Monday Market Place’ to support local businesses and encourage shoppers to think before they click, and buy Irish.
The retailer is encouraging shoppers to buy Irish as five times more money stays in the local economy.
Gifting Occasions
March celebrates wonderful gifting occasions including International Women’s Day (8 March), Mother’s Day (14 March), and St. Patrick’s Day (17 March), with each date crucial for small businesses to promote and sell their locally produced ranges.
SuperValu’s Instagram channel is offering 10 businesses per week the chance to be showcased each Monday during March.
The campaign ran during the lead into Christmas 2020 with huge success for businesses affected by the pandemic as it offers a national platform to help drive interest and sales during key gifting occasions.
SuperValu supports over 1,800 local food producers and suppliers and it says the decision to open its social media platforms to help other businesses in towns nationwide is natural.
As well as that, in partnership with ‘Guaranteed Irish Month’, SuperValu is actively encouraging consumers to buy Irish gifts at www.GuaranteedIrishGifts.ie which showcases hundreds of the very best locally produced products from every corner of the country.
Irish Option
During the pandemic, trends in buying patterns show that Irish consumers have become more interested in the provenance of their purchases, notably their food choices and are actively looking for an Irish option.
Working closely with 290 small local producers on shelves 52 weeks of the year through its SuperValu Food Academy, shoppers are assured of the quality and value of their Irish produce along with a real commitment to supporting sustainable businesses and communities across Ireland.
Tara Clifford, strategy marketing manager, SuperValu, said, “Supporting Irish and buying local is in our DNA and over the coming months we will continue to drive the message to shop local. With International Women’s Day next week, we are particularly proud of the 140 outstanding female entrepreneurs taking part in our SuperValu Food Academy. It is with producers like these that make our communities stronger by working together.”
© 2021 Checkout – your source for the latest Irish retail news. Article by Conor Farrelly. Click sign up to subscribe to Checkout.
