An Taoiseach, Enda Kenny, yesterday joined up with David Fitzsimmons, CEO of Retail Excellence Ireland (REI), to launch this year's Small Business Saturday campaign.
The mission of the marketing campaign is to inform consumers on the benefit of local spending. Each year the day takes place on the first shopping December each year. In 2014, it will be on Saturday December 6th. Consumers will be targeted primarily through social media.
“This is a campaign that profiles small businesses and encourages consumers to shop locally and support jobs and enterprises in their respective communities," said Fitzsimons.
In September 2014, REI launched the Rural Town Revival to provide motivation, direction and guidance to stakeholders and business owners in Ireland’s towns and villages.
Pictured are An Taoiseach Enda Kenny TD with Retail Excellence Ireland's Chairperson & MD Meagher's Pharmacy Group, Oonagh O’Hagan along with David Fitzsimons, CEO of REI.
© 2014 - Checkout Magazine by Robert Moloney
