US retail giant Target warned on Tuesday that uncertainty around tariffs would weigh on the retailer’s profit in the first quarter and doubled down on sourcing more of its products from different countries including Guatemala.
Target joined bellwether Walmart, as well as electronics retailer Best Buy, in warning about expectations for the year.
Sticky inflation and tariffs on imports proposed and implemented by US President Donald Trump are expected to temper demand for non-essential categories such as home furnishings and electronics that make up more than two-thirds of Target’s sales.
Target shares were down 3.2% in afternoon trading on a day Wall Street’s main indexes fell on broader tariff worries.
Tariffs
The retailer told reporters on Tuesday that the new tariffs on imports from Canada and Mexico – that took effect that day – are “new dimensions” which could result in increased industry-wide prices for seasonal produce such as avocados.
Target – like other retailers – depends on lots of vegetables and fruit like avocados from Mexico during winter, CEO Brian Cornell said.
“But if there’s a 25% tariff, those prices will go up… certainly over the next week,” he said on a CNBC interview earlier in the day, declining to say the degree of price hikes Target shoppers will see on their own shelves.
Sourcing
Target also said it would move more of its sourcing for its store brands to countries in the Western Hemisphere such as Guatemala and Honduras, and away from China where 30% of those products are made.
It expects to further reduce that dependence to 25% next year.
Cornell said, “These things are unfolding so quickly.
“I think all of us are speculating and I think we will listen and learn and make sure we control the things we can control.”
Target forecast annual comparable sales to be about flat in the year through January 2026, compared to Wall Street’s expectations for a 1.86% rise.
It expects earnings of between $8.80 and $9.80 per share, which were in line with estimates.
While the forecast excludes tariff impacts, it said that consumer stress and the noise surrounding tariffs hit February sales and could pressure first-quarter profits.
On the media call, chief commercial officer Rick Gomez said, “As we turn the corner now, there has been talk about the tariffs and uncertainty with economy…. And while all those behaviours we have seen with the consumer (over the past year) are not changing, they are becoming more pronounced.”
‘Not Yet Back To Normal’
On Tuesday, Target also said that due to “elevated volatility” in its business, it would stop its decades-old practice of issuing quarterly guidance.
Chief financial officer of the retailer Jim Lee said, “Consumer spending trends are not yet back to normal today.”
Target’s disappointing outlook may reflect the mood of shoppers who in January pulled back spending far more than expected and showed that they are much more worried about the impact of tariffs on their wallets.
The retailer has been facing competition from bigger rivals such as Walmart, Amazon and Costco, which use their scale to offer lower prices.
While Target has tried to claw back some demand by cutting prices, ramping up promotions and partnering with celebrities such as Taylor Swift to offer exclusive deals on products, analysts warn it may not have been enough to recapture market share.
Still, its holiday quarter comparable sales rose 1.5% and beat estimates as heavy discounts and promotions helped drive sales.
Earnings fell 19.3% to $2.41 per share, but beat estimates of $2.27.
Online comparable sales rose 8.6% driven by higher sales of beauty, apparel, toys and sporting goods, but this also drove up the cost of box shipping, Target said.
Read More: Walmart Forecasts 2025 Sales Below Estimates On Cautious Spending
