Tesco Ireland and Cadbury have teamed up to unveil a new artwork at its Tesco Clarehall, North Dublin.
The in-store mural was designed and painted by local artist Tara O’Brien.
The artwork is a visual representation of the 'journey from Cadbury’s Coolock Factory to Tesco Clarehall, celebrating both businesses’ strong and long-standing links to their local community'.
Cadbury and Tesco Clarehall have been working together within the North Dublin community since 2004.
Speaking at the launch of the mural, Joe Manning, commercial director, Tesco Ireland, said, “We are very proud of our presence in the community of Clarehall and North Dublin.
"Like Cadbury, we have been embedded in the local community for many years and in that time, we have helped hundreds of organisations and community groups through our Tesco Community Fund.”
The Concept
In this specially designed mural, O’Brien highlights the impact both businesses have had in the local area during this time.
From the first ever Cadbury treat created at Coolock Factory to Tesco Clarehall’s grand opening in 2004, their ongoing involvement in the community has led to over one million Cadbury bars being produced daily in Coolock Factory.
Allied to this, almost 400 community projects that have been funded through Tesco’s Community Fund and 500 people are employed by Cadbury owner, Mondelēz in its Coolock Factory and 200 by Tesco Clarehall.
Eoin Kellett, managing director, Mondelēz Ireland, added, “We’re delighted to bring such a beautiful and visual representation of the Cadbury and Tesco Clarehall relationship to the local community; the vibrant piece is sure to bring a smile to shoppers’ faces.”
Twirl Mint
The unveiling of the brand-new artwork was also an opportunity to for shoppers to sample Cadbury’s latest creation, Twirl Mint.
It’s no secret that Coolock Factory is the birthplace of some of the most beloved Cadbury classics; it was even where fan-favourite Twirl was first invented.
