Tesco Ireland has released its Christmas advert – ‘Helping Feed Your Christmas Spirit’ – to get the nation in the festive mood.
The ad will air on Irish TV for the first time tonight.
This year’s ad taps into key moments of the festive season, highlighting what nourishes our Christmas spirit and what might cause it to waver – ultimately offering a message of togetherness and joy centred around home, food, and reconnecting with loved ones.
Cherished traditions like enjoying a Christmas meal, snacking on leftovers, or sharing a celebratory drink nourish the Christmas spirit through the comfort of home traditions and family foods.
Christmas is a time for shared experiences and tradition, even as those traditions evolve over time.
The Ad
Viewers follow Conor, as his Christmas spirit explodes into the world around him after his grandfather gives him a pack of Tesco gingerbread men.
As Conor’s spirit then lifts, his local market square transforms into a magical gingerbread landscape, complete with a Nollaig Shona Duit board and buskers playing gingerbread instruments.
However, we also see this magical world start to crumble, as Conor’s Christmas spirit dips when he thinks about the absence of his grandmother at this special time.
At the heart of the campaign is Conor’s journey to rekindle a cherished tradition of building a gingerbread house – something that he used to do with his grandmother.
Speaking about the ad, the customer director at Tesco Ireland, Suzanne Quinn, said, “Our aim with this year’s Christmas advert is to celebrate the beautiful moments that truly feed our Christmas spirit, while acknowledging that Christmas isn’t an easy time for everyone.
“Tesco is here to lend a helping hand throughout the festive season.
“Whether it’s the first bite of a Christmas sandwich, mince pie or gingerbread house, our great-value Clubcard offers, with our customers’ budget in mind – we want to top up your Christmas spirit wherever we can.
“Our Christmas grocery and non-food offerings are arriving in stores across Ireland from now until the big day, and with quality and value at the heart of what we do, there’s something to suit all tastes and budgets.
“We hope the ad, and Tesco, help feed your Christmas spirit this year!”
Produced by Iconoclast and Alaska and set to the soundtrack of ‘Dreams’ by the Cranberries, the ad airs for the first time tonight, Tuesday 12 November, during The Great British Bake-Off, which starts at 8pm.
Read More: Lidl Ireland’s Festive Food Delights Offer A Magical Christmas
