Tesco Ireland is highlighting the potential for rosé wine to add a little sparkle to festive winter celebrations.
Typically associated with summer, the retailer has seen more shoppers reaching for the refreshing wine year-round, particularly ahead of Christmas celebrations.
Tesco insights reveal that rosé sales peak in December, matching May’s levels, showing that customers love bringing their favourite pink bottle to festive gatherings.
As a result, the retailer has launched Miraval Rosé Côtes de Provence in select stores nationwide.
Owned by Brad Pitt, the Miraval is classic and elegant with a pale hue, aromas of redcurrant, rose and lemon, as well as a refreshing acidity – making it the perfect choice for any rosé lover.
Some other top picks include Tesco Finest Provence Rosé, La Vieille Ferme Rosé, Whispering Angel Rosé and Caves Des Roches Coteaux D-aix En Provence.
‘Fresh Twist’
Fiona Whelan, wine buying manager at Tesco Ireland, said, “At Tesco, we’re seeing more and more people reach for rosé during the winter, even though it’s traditionally associated with summer.
“With its vibrant notes and refined finish, rosé brings a fresh twist to a festive meal and is guaranteed to be a crowd-pleaser at any holiday gathering.
“It’s perfect as an aperitif or to pair with a delicious cheese board or decadent dessert.”
For a celebratory glass, Tesco has a bubbly Crémant selection for that festive pop.
Made in France using the same traditional method champenoise as champagne, Crémant brings all the sparkle and sophistication of champagne at a more affordable price.
Speaking about the selection, Whelan said, “Crémant’s popularity has been on the rise in recent years, and it’s easy to see why.
“With its crisp bubbles and elegant style, it offers all the sparkle of Champagne at a more accessible price point.
“As more people discover its versatility and quality, Crémant has become a fantastic choice for a variety of occasions, especially during Christmas time – it’s the perfect accompaniment to fruit-based desserts like apple pies and crumbles.”
Shoppers can choose from an array of wines in-store or online at www.tesco.ie.
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