Now that Halloween is over, the first phase of Tesco’s Christmas ad campaign entitled ‘Here's to the Hosts’ will be aired at 7pm this evening (November 1) on TV.
The advertisement will feature real people from all over the country thanking their hosts for the hospitality shown to them at Christmas.
The creative for the campaign was produced by Rothco Advertising Agency. Working together with Rothco, Tesco identified that the focus of their campaign would be the hosts - who they recognised are the unsung heroes of Christmas.
According to Fay Quilligan, Strategic Planner, Rothco, “Tesco will turn all of their advertising space into a platform for members of the Irish public to personally thank their Christmas hosts. For the entire season, they’ll be inviting people from families all over the country to give a big ‘thank you’ to their well-deserving hosts on Christmas day.”
Directed by award-winning documentary-director Ken Wardrop, the ad campaign will feature a total of 35 ads with each one featuring a different individual reading out the letter they’ve written to deserving host. In many cases the hosts in question will have no idea that their loved ones have been involved until the ads air on TV.
Quilligan, revealed, “The insight being that the Christmas supermarket shop is not just a functional thing. Behind every Christmas shop is a huge family event. A massive amount of planning, budgeting, thinking about every single person and occasion requires the host to consider and cover every base.”
In a recent survey conducted by Tesco, it suggested that by now Christmas plans are in overdrive with half of Irish adults in full preparation mode.
70% of those surveyed revealed that we’re a nation of habit; with many hosts relying on recipes and traditions handed down through the generations, as most Irish adults are aiming for a balance of the traditional and modern in their approach.
© 2016 - Checkout Magazine by Donna Ahern
