Tesco has held on to its position as Ireland's number one grocery retailer, according to the latest supermarket share figures from Kantar Worldpanel for the 12 weeks ending 21 June.
The data also shows a year-on-year growth in sales of 0.9% across the market.
Tesco retained its position with a 25.1% share of the market, despite a sales decline of 3.3%. SuperValu follows closely behind with a 24.7% share.
Lidl outperformed all its competitors, with market leading growth in sales of 6.4%. Dunnes also demonstrated a strong performance, growing sales by 6.3% during this period to reach a market share of 22.2%, up from 21% in the same period last year.
Cliona Lynch, Insight Manager at Kantar Worldpanel, explains: “Dunnes continued focus on its ‘Shop & Save’ voucher scheme is encouraging consumers to buy a bigger basket on each shop. The average Dunnes visitor is buying 18 items per trip compared with a market average of 13 – an increase of three items per basket on this time last year and an additional €5.00 through the tills on each shop.”
Contrastingly to the 'Big Three' retailers, Aldi and Lidl have continued to recruit shoppers to their stores and household penetration is now at 63.1% and 65.1% respectively – ahead of Dunnes’ 63%.
“As the discounters become more established in the market, year-on-year growth is harder to win," said Lynch. "While both Aldi and Lidl are still seeing a strong performance and gains in market share, the landscape is becoming more competitive. The impact of Dunnes’ vouchering campaign has given it a strong boost this period. Elsewhere, SuperValu remains a steady challenger for the number one spot but Tesco’s plans to turn around performance could yet help it to regain growth and firmly re-establish its lead."
© 2015 - Checkout Magazine by Niall Swan
