Tesco has held on to its number one position in the Irish grocery market, according to the latest Kantar Worldpanel market share figures for the 12 week period to 7 December.
Despite seeing a 3% decline in sales year-on-year, Tesco stands on 25% market share for the period, ahead of SuperValu, which stands on 24.5% market share. The Musgrave-owned retailer saw its sales grow by 0.2% year-on-year.
Dunnes remains in third place, with a market share of 23.5% for the period, despite seeing a 1.6% decline in sales year-on-year. Discounters Aldi and Lidl maintained their consistent double digit growth patterns, with Aldi now standing on 8.4% market share (increasing its sales by 13.1% year-on-year) and Lidl on 7.8% market share (increase of 16.6%).
“Lidl and Aldi have each enjoyed strong sales growth throughout 2014," said David Berry, commercial director at Kantar Worldpanel. "It seems likely that they will maintain this streak over the festive period, which will top off what has been a stellar year for the German retailers.” Combined, the discounters stand on 16.2% market share.
Heavy promotional activity in the run up to Christmas meant that grocery price inflation fell to 1.9% for the period, with "staple items such as vegetables, eggs and bread costing less this year compared with last – meaning savings on Christmas dinner purchases," said Berry.
© 2014 - Checkout Magazine by Stephen Wynne-Jones
