Tesco Ireland has announced it has sold 66,000 bags of ice cubes over the past two weeks, as consumers undertake the 'ice bucket challenge'. The uplift in sales started last Friday and continued into this week with a 63% uplift on Monday.
Yesterday, the retailer pledged a donation of €10,000 to the Irish Motor Neuron Disease Association, the charity that is benefiting most from the 'challenge'.
“The ice bucket challenge has shone a spotlight on motor neuron disease and mobilised thousands of people to participate and help raise awareness and much needed funds for the charity," said Christine Heffernan, Corporate Affairs Director Tesco Ireland.
"We have noted a direct uplift in sales of bags of ice as a result of this phenomenon and as part of our ongoing commitment to using our scale for good in the community, we will be making a donation of €10,000 to the Irish Motor Neuron Disease Association.”
Phil. J Clarke, Tesco Ireland CEO took the ice bucket challenge yesterday in a fetching pair of Bermuda shorts: a video can be found here
© 2014 - Checkout Magazine by Stephen Wynne-Jones
