Of the large grocery players, only SuperValu and Tesco currently offer an online shopping service, according to the PwC Irish Total Retail 2017 Survey it published today (2 March).
The report showed that in-store shopping is still by far the most popular way to shop in Ireland as 40% of Irish respondents said that they paid a visit to a store at least once a week.
The survey also reveals that while in-store shopping has remained steady, the frequency of mobile shopping has more than doubled from 7% in 2012 to 15% on these shores in 2016.
72% admitted that they did visit a grocery retailers website, they did so to 'check out special offers.'
Over a quarter (27%) of Irish respondents reported not to visit a grocery retailer website or online store in the last year.
According to the report, "In Ireland, online for some may not be considered a profitable investment at present, nevertheless, with mobile shopping becoming more popular, especially with the younger generations, this should be an area to be kept under review in order to protect and win further market share."
© 2017 - Checkout Magazine by Donna Ahern
