Texaco has added three forecourts to its Northern Irish portfolio, with all of the sites located in Belfast.
Two of the stations, Rathcoole and Landscape, were previously competitor branded, while the third, Madigan’s Court is a new build, according to Valero Energy, who market fuel in Northern Ireland under the Texaco brand.
The new Madigan’s Court service station, 4 miles north of the city centre on the A6, features an extensive Spar convenience store that includes a fresh food deli, family butchers, Barista Bar coffee, fine wines and beers, according to the company.
Brand Strength
Valero said that the complementary shop offering and the strength of the Texaco brand were key to Madigan’s Courts’ decision in choosing their fuel supplier.
“We value Texaco's strong market presence in Northern Ireland and this proved an important factor, along with their fuel offer,” said Kieran Corley, director of the new site. “The availability of Supreme grades allows us to appeal to a wider audience and I'm sure the Star Rewards loyalty programme will be well received by customers."
Andrew Cox, director sales and marketing for Valero Energy said, "We are pleased to be growing our site numbers in Northern Ireland and are delighted to welcome the three new Texaco service stations to the brand. We've seen fuel volume growth in the region in recent months and the response to the recent promotions has been great."
© 2018 - Checkout Magazine by Kevin Duggan
