Tesco has been announced as the new sponsor of Dermot and Dave’s mid-morning show on Today FM, according to a statement it issued today (20 March).
It outlined that the sponsorship agreement will see the retailer integrated into the show through taglines, outside broadcasts, on-air and social media promotions for the duration of the partnership over the next year.
According to Amanda Farrell, Customer Marketing Manager, Tesco Ireland, “We’re really excited to partner with Dermot & Dave on their new show."
"Having worked with the guys on previous promotions and customer events, we know they go above and beyond to entertain listeners bringing their own inimitable energy and sense of fun to everything they do. We look forward to working with the Today FM team over the course of the year ahead.” She added.
Dermot & Dave launched their weekday mid-morning show (9am-12pm) on Today FM on 23 January earlier this year.
© 2017 - Checkout Magazine by Donna Ahern
