TOMRA, a global leader in reverse vending machines (RVMs), has issued advice ahead of Ireland’s Deposit Return Scheme (DRS) launching today, 1 February.
The DRS will see a small deposit added to drink containers of 150ml-3L capacity that can be refunded or used against your next shop when the empty, undamaged container is returned.
Irish retailers can choose to handle container returns either manually or with the use of RVMs.
The scheme aims to boost recycling rates, tackle litter, and drive a circular economy.
Ireland is the 16th country in Europe to introduce a DRS.
Retailers including Tesco, Aldi, SuperValu and Centra have recently announced significant investments in the implementation of the scheme.
‘An Opportunity’
Since legislation for the scheme was introduced in 2021, Irish retailers have been preparing for the roll-out.
TOMRA, which provides RVMs across Europe, has noted that the changes made present an opportunity for Irish businesses.
“Collecting drink containers for recycling is an opportunity to bring shoppers into your store,” according to Truls Haug, the head of TOMRA collection, United Kingdom and Ireland.
“It offers another customer touch point, increasing footfall and increasing revenue for your business, with research showing 87% of recyclers spend their deposit refund in the store.
“Offering a great recycling experience can draw customers to your store and keep them coming back.”
According to research by TOMRA, DRSes see up to 98% of drink containers returned for recycling, with no other waste collection systems reaching similar rates.
More than 50 markets around the world now have a DRS in place.
Read More: How Retailers Can Prepare For The Deposit Return Scheme
‘Drive Shopper Loyalty’
The DRS also appeals to consumer concerns about sustainability.
TOMRA sales manager Peter Whelan said, “Consumers are more eco-conscious than ever, and participating in the DRS also provides a great opportunity for retailers to engage with their customers on something they care about.”
Whelan continued, “Retailers contribute to cleaning up communities and demonstrate their commitment to sustainability, which can have reputational benefits and drive shopper loyalty.”
The scheme applies to PET plastic bottles and aluminium and steel cans purchased from today.
Drinks containers purchased before 1 February will not be eligible to return, as they did not have the deposit included at the time of purchase.
Read More: Deposit Return Scheme – What Customers Need To Know
