UK Consumer Morale Sinks To Lowest Since Late 2023 – GfK

By Reuters
UK Consumer Morale Sinks To Lowest Since Late 2023 – GfK

British consumer confidence sank this month to its lowest level in over a year – making the steepest drop between December and January since 2011 – according to a survey that added to signs of slowdown in the economy.

The monthly consumer confidence index published by market research firm GfK fell in January to -22 from -17 in December – its lowest reading since December 2023.

A Reuters poll of economists had pointed to a smaller decline of -18.

The GfK survey is not adjusted for seasonal variations has shown a tendency in recent years to fall in January, but the latest drop was larger than usual.

All five of the survey’s components declined, echoing a run of downbeat economic signals since finance minister Rachel Reeves’ 30 October budget, which raised taxes on businesses to help increase funding for investment and public services.

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Neil Bellamy, consumer insights director at NIQ GfK said, “These figures underline that consumers are losing confidence in the UK’s economic prospects.”

Bellamy pointed to a big rise in GfK’s savings index – which is not part of the overall consumer confidence index – as an example of the cautious mood among households.

Growth in Britain’s economy has slowed to a crawl, according to the latest official data, although many economists still think the higher government spending in Reeves’ budget will help to raise growth – albeit temporarily – later this year.

Investors widely expect the Bank of England to cut interest rates on 6 February.

Read More: UK Retail Sales Shrink Unexpectedly In December – ONS

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