Irish people look for value, cleanliness and convenience when it comes to deciding where to shop.
That is according to ‘How Consumers Shop 2014’ by global property advisor CBRE, which surveyed 1,000 shoppers across the country, asking them what they look for when choosing where to shop for non-food items.
Not surprisingly, the research found that pricing, cleanliness and convenience were among the top factors that influence a consumer’s decision on where to shop. 70% of respondents described convenience as either extremely or very important in their choice, with 56% of consumers travelling between 11 and 30 minutes to their main shopping location. Security and parking availability also ranked amongst the top five criteria that must be met.
51% of consumers visit a large shopping centre most often, while 21% do the majority of their shopping on a high street.
When it came to choosing shopping centres, consumers were influenced primarily by the range of retailers, presence of specific retailers, services available and parking availability. By contrast, the range of food providers, supermarkets, entertainment facilities and events under one roof was deemed less important.
90% of respondents favoured buying products in-store, with the precedence placed on wi-fi decreasing with age.
© 2014 - Checkout Magazine by Conor William O’Brien
