An estimated €714 million will be spent in Ireland this summer on holiday preparation, food and drink, and other summery goods according to new research by Webloyalty.
The study found that over two thirds of Irish people plan to take a holiday this summer, providing a large market for retailers willing to stock up on essential holiday supplies.
With the typical consumer in Ireland spending up to €511 on items for their holiday, the most expensive purchases include cameras (average spend of €90) and clothing (average spend of €79).
Health, beauty and personal hygiene products account for an average spend of €57 and consumers will spend an average of €40 on sunglasses and €38 on footwear.
Penneys remains the number one choice for holiday clothes shopping, with 27% saying they will shop there, compared to 26% for Marks & Spencer and 21% for Dunnes Stores.
When it comes to how consumers will shop for their holiday purchases, over a third (36%) say they will shop both in store and online while one in five indicated that they will only shop in store. Only 7% indicated that they would shop exclusively online.
© 2014 - Checkout Magazine by Conor William O’Brien
