Agri Aware and the National Dairy Council (NDC) have launched a new initiative – called Legen-Dairy – which seeks to dispel common myths about Irish dairy and dairy consumption.
The two organisations are calling on third-level students around the country to take part in a survey to kick off the new campaign.
Those who complete the survey will be in with the chance of winning a ski trip for two in the new year.
The companies are encouraging students in third-level colleges, typically aged between 17-24, to take part in the survey, giving them access to the correct information on Irish dairy production and dairy’s essential nutritional benefits.
The results of the survey will guid the organisations’ understanding of this age cohort’s attitudes towards dairy and its role in their diet.
‘Enhancing Irish Dairy Literacy’
Speaking at the launch of the Legen-Dairy campaign at the UCD Student Centre on Monday 2 December was Agri Aware executive director Marcus O’Halloran.
O’Halloran said, “This campaign is extremely important and the information that Agri Aware and the NDC will be able to find out from the target age demographic on their knowledge of Irish dairy and consumption will be critical.
“Both organisations advocate on behalf of dairy farmers and campaigns like the Legen-Dairy initiative are another step towards enhancing Irish dairy literacy among students in the 17-24 years of age bracket.
“These young consumers need to know the facts about Irish dairy and the importance of it to the economy, the environment, and of course their health.
“I’d encourage every third-level student across the country to get involved, fill out the survey and who knows, you could be the lucky person who wins the fantastic prize on offer.”
‘Weed Through The Noise’
Mark Kelleher of the National Dairy Council added, “Young people are bombarded with so many messages across multiple platforms to do with their diet and wellbeing.
“Sometimes it can be hard to weed through the noise to get meaningful facts.
“We really want to educate young people at third level on the importance of a balanced diet while dispelling some of the myths around dairy consumption and its links to living a healthy active life, not to mention its critical role in the socio-economic health or our economy and local communities.”
The Legen-Dairy survey is open for submissions until Friday 20 December.
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