Bord Bia has launched a new programme to assist established Irish food and drink businesses in exploring export growth opportunities for the first time.
The Accelerated Export Growth (AEG) Programme offers companies tailored supports aimed at advancing the next generation of high-growth exporters in Ireland.
The inaugural programme includes companies such as Nutshed, a producer of peanut butter and plant-based confectionery; Ahascragh Distillers Ltd, Ireland’s first zero-emission distillery, producing whiskey and gin products; and Shackletons, which produces gluten-free flour and bread and cake mixes.
Prepared Consumer Foods
Over a 12-month period, the programme will support 11 businesses, most of which are in the prepared consumer foods (PCF) category.
According to Bord Bia, the PCF sector saw continued export growth in 2024, reaching €3.4 billion in value – an increase of 7%, compared to the previous year.
The UK market accounted for two thirds of PCF exports and experienced an 11% increase in 2024, thus making it the most significant market for the sector.
‘Insight-Led Approach’
For companies participating in the AEG programme, the UK will be a primary focus, with a market vision planned in April 2025.
Additional supports provided in the programme include a market gap analysis, a digital marketing strategy, integrated sales and brand assessment support, commercial strategy report development, and continuous business mentorship support, as well as strategic engagements, including one-to-one clinics with Bord Bia overseas representatives.
Commenting on the new programme, the client engagement manager at Bord Bia, Claudia Saumell, said, “Starting to export can be challenging and requires significant time and resources.
“We know from experience that companies benefit from a more targeted, insight-led approach.
“This new and exciting programme is designed for companies ready to make a concerted effort, change their work methods, and commit to an export growth strategy.
“In its first year, the AEG Programme will assist 11 businesses in exploring new growth opportunities and, hopefully, bringing their products to international markets.”
More information can be found on Bord Bia’s website.
Read More: Bord Bia Reports Irish Food And Drink Exports Reached €17bn In 2024
