Burton Biscuit Co. has selected SHS Sales and Marketing Ireland to take charge of the sale and distribution of its sweet and savoury biscuit portfolio in Ireland.
SHS Sales and Marketing takes the role from Flanagan’s Foods starting Tuesday March 1, 2016.
Paul Brown, Sales Director at Burton’s Biscuit Co., said, "We’ll be working closely with SHS Sales and Marketing to maximise current opportunities and to identify areas for growth, boosting Ireland’s biscuits category as we seek to realise the full potential of Burton’s sweet and savoury biscuits portfolio."
Des McCullough, Sales Director of SHS Sales and Marketing Ireland, said that the company is thrilled with the appointment, commenting, "The biscuits category is one of Ireland’s most dynamic FMCG markets and we’re delighted to be representing one of its major players."
"We’ll be focusing on driving distribution of some of Ireland’s most popular biscuit brands which in turn will generate category growth," he added.
Among Burton’s portfolio are well-established brands such as Cadbury Biscuits, Maryland, Jammie Dodgers and Wagon Wheels.
© 2016 - Checkout Magazine by Brian Dermody
