Advertising

Heineken has this week launched a new advertising campaign, entitled ‘Ahhh, That’s Refreshing!' capturing the feeling of that first sip.

Britain’s advertising regulator has upheld Sainsbury’s complaint that Adli’s ad comparing prices of their Christmas dinners was misleadin...

Ireland’s top 5 confectionery brands have taken the adjective 'sweet' and applied it to their advertising as well as their products.

Coca-Cola or Pepsi? Sprite or 7up? Brand loyalty plays a significant part with drinks brands, but it can be a useful tool when marketing any product.