Advertising

Centra’s New ‘Dinner Made Easy’ Campaign Suggests That Love Is In The Aisles

Love is in the aisles in Centra’s first ‘Dinner Made Easy’ campaign, as a charming couple feel a connection while reaching for a ready me...

Heineken Launches New Ad Campaign – ‘Ahhh, That’s Refreshing!’

Heineken has this week launched a new advertising campaign, entitled ‘Ahhh, That’s Refreshing!' capturing the feeling of that first sip.

Sainsbury's Claim Against Aldi Over 'Misleading' Ad Upheld By ASA

Britain’s advertising regulator has upheld Sainsbury’s complaint that Adli’s ad comparing prices of their Christmas dinners was misleadin...

Ireland’s Top 5 Confectionery Brands Spread The Love

Ireland’s top 5 confectionery brands have taken the adjective 'sweet' and applied it to their advertising as well as their products.

What Popular Drink Brands Can Teach Us About Brand Loyalty

Coca-Cola or Pepsi? Sprite or 7up? Brand loyalty plays a significant part with drinks brands, but it can be a useful tool when marketing any product.

Does The Ban On E-Cig Sales To Minors Go Far Enough?

Maev Martin talks to Vincent Jennings, CEO of the Convenience Stores and Newsagents Association (CSNA), and to a spokesperson for Vape Business Ireland, ab...

Tesco Rapped By Watchdog Over Mobile Phone Ads

Britain's advertising regulator has banned five adverts for Tesco's mobile phone business.

Diet Coke Launches New 'You Do You' Campaign

Diet Coke has launched a new brand campaign ‘You Do You’ featuring eight new limited-edition Diet Coke cans. The Limited-Edition cans are on...

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Fyffes Launches New Campaign To Highlight Bananas Differences

Woke-Washing Ruining Advertisers' Credibility & Trust, Says Unilever Chief

Walmart Hopes To Boost Ad Business By Letting P&G, Unilever Advertise In Stores, Online

WPP Lowers Revenue Forecast As Ad Industry's Woes Continue

Cadbury Launches New Ad Campaign

Alcohol Bill Could Cost Media Industry €20m In Advertising Revenue

Love Irish Food To Award €80,000 Advertising Campaign To Member Brand

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