Empathy Research

2016 Supermarket Brand Performance - What Shoppers Thought

  Aldi and Dunnes Stores have performed best this year in the eyes of their customers in terms of value for money, with just over a third (34%)...

Half Of All Adults Snack Between Meals At Least Once A Day

According to the latest research conducted by Empathy Research on behalf of Retail Intelligence, snacking in-between main meals is widely prevalent amongst...

1 in 5 Concerned About Levels Of Sugar In Alcohol

Government plans to introduce a sugar tax has potentially large ramifications for the alcohol industry in Ireland and may give consumers something extra to...

Half Of Shoppers Buy Painkillers In Supermarkets

The battle between supermarkets and pharmacies is exceptionally fierce when it comes to personal care and oral hygiene products. However, with almost half...

One In Five Will Purchase Alcohol When Travelling Abroad

Research conducted on behalf of Checkout by Empathy Research amongst a nationally representative sample of adults has found that just over one in five adul...

Women More Likely Than Men To Make Impulse Purchases When Shopping, Study Finds

Women are more likely to make impulse purchases when grocery shopping, while men are more likely to switch brands to avail of a special offer, a new study...

Pet Owners Look For Value When Purchasing From Pet Food Category

The latest Consumer Insights report from Empathy Research has found that Irish pet owners are more likely to look for value when shopping for Pet Food, but...

75% Of Consumers Purchase Spirits In Supermarkets

According to the latest Consumer Insights report from Empathy Research, supermarkets are by far the most popular place to buy spirits, with three out...