Empathy Research

One In Four Think Salad Bars Offer Better Value Than Branded Alternatives

According to the latest Consumer Insights report from Empathy Research, more than 1 in 4 (27%) consumers that have purchased items from salad bars in super...

Over Half Of Travellers Buy Alcohol In Airports

According to the latest Consumer Insights report from Empathy Research, 56% of those who have travelled abroad in the last 12 months have bought alcoh...

Half Of Irish Consumers Think Lunchtime Meal Deals Offer Value For Money

The latest Consumer Insights from Empathy Research has found that half of Irish consumers think lunchtime meal deals offer good value for money. The sur...

Parents More Likely To Be Swayed By Multi-Pack Promotions

According to the latest Consumer Insights report from Empathy Research, just under two-fifths (39%) of consumers admitted they would be more likely to be s...

1 in 5 Think Protein-Enhanced Products Are “Bad For Your Health”

The latest Consumer Insights report from Empathy Research has found that 20% of people in Ireland believe that protein-enhanced products are 'bad for your...

Ireland Becoming A Nation Of On-The-Go Tea And Coffee Drinkers

Ireland is increasingly becoming a nation of on-the-go tea/coffee drinkers, according to the latest Consumer Insights study from Empathy Research....

A Third Of Shoppers More Likely To Shop At Supermarkets Engaged In Charitable Initiatives

Some 65% of respondents to the latest Consumer Insights survey from Empathy Research say they would not shop in a particular supermarket if they felt it ha...

Supermarkets Come Out On Top In Toiletries Category

The latest Consumer Insights study from Empathy Research has found that two-thirds of Irish consumers (66%) typically purchase toiletry items from supermar...