marketing

What To Expect From Retail In 2024: Acosta

According to retail insight firm Acosta Group via the CSA, shopping patterns for 2024 will include the following five predictions – encompassing tech...

Barry Group Announces Departure From Stonehouse Marketing

Diet Coke Launches New 'You Do You' Campaign

Diet Coke has launched a new brand campaign ‘You Do You’ featuring eight new limited-edition Diet Coke cans. The Limited-Edition cans are on...

IWA Announce Worldwide Drive Against 'Fake' Irish Whiskey

The Irish Whiskey Association(IWA), the representative body for the Irish Whiskey Industry, has announced that it will launch a major worldwide drive again...

IARD Working With Social Media To Cut Advertising Alcohol To Minors

The International Alliance for Responsible Drinking (IARD) is working with social media platforms to ensure that ads do not target minors, according to Mar...

Mars Foods Plans To Merge Its Marketing And Sales Teams To Drive Sales

Mars is looking to optimise its commercial effectiveness of marketing by amalgamating its marketing and sales team through a “chief demand officer&rd...

Mars Ireland Name Eoghan Crawford Marketing Director

Eoghan Crawford has been appointed Marketing Director of Mars Ireland. The Naas native is joining the leadership team and will be overseeing Mars Irelan...

Research Shows 80% Of Irish People Have Gum Disease

Research carried out by GSK shows that 80% of Irish people have some form of gum disease. GSK have added the new Corsodyl Ultra Clean variant to it...

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Fyffes Undertakes New Marketing Programme