Packaging
Smurfit Kappa Provides Sustainable Packaging For Brewer
Smurfit Kappa has provided a paper-based replacement for shrink-wrap plastic that bundles beverage multi-packs for a Belgian craft brewer.
Do On-Pack Sustainability Claims Influence Buying Decisions?
Sean Higgins of Future Proof Insights uncovers the subtle, significant impacts of product presentation and marketing on shoppers’ behaviour.
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