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Morrisons’ Sales Growth Slows In ‘Softer’ Market

UK supermarket group Morrisons’ underlying sales growth slowed in its third quarter, which it said reflected a “noticeably softer” market...

Morrisons has said that its new chief executive’s strategy to improve price competitiveness and develop a loyalty programme is working.

Morrisons has reported a seventh straight quarter of underlying sales growth and said its performance was improving under new leadership.

Morrisons is following rivals in matching prices from discount retailers Aldi and Lidl as it seeks to reverse a loss in market share.

Morrisons have said an improving trend in underlying sales helped lift the British supermarket group’s core earnings by 6.5% last year.