Deliveroo Ireland has announced a one-year partnership with FoodCloud.
The move will see the food delivery company fundraise on behalf of the food waste and food security social enterprise who was recently named Charity of The Year for its work redistributing surplus food to its network of charities across the country.
Deliveroo noted that with its customers, it forecasted that it will raise funds to provide up to 500,000 meals, which will be distributed to FoodCloud’s network of more than 600 charities and community groups over the course of 2023.
Paddy Quinlan, senior regional manager, Deliveroo Ireland, commented, “Since we launched in 2015, Deliveroo Ireland has worked hard to make a positive contribution to the communities in which we operate.
"We are proud to be building on what's been achieved so far and our partnership with FoodCloud, one of the most impactful charities around, will provide thousands of meals to those in need across Ireland.”
Read More: Who Is ...? Paddy Quinlan, Deliveroo Ireland
Research Findings
This partnership comes as new research from Deliveroo revealed that people in Ireland remain generous givers to charity despite the cost of living crisis - only 22% would consider cutting back on charitable giving to save money.
The data indicated that the Irish public are more likely to spend less on clothing (49%), leisure activities (40%) and travelling by car (32%) to save money.
Iseult Ward, CEO & co-founder, FoodCloud, said, "Investing in our work to redistribute food that might otherwise go to waste, ensures good food gets to people and families at a time when they are facing unprecedented levels or economic hardship while protecting our planet and reducing greenhouse gas emissions.”
In addition, one in three (33%) of the Irish public would be more likely to donate to charity if they were presented with a simpler, more convenient, way to make a donation.
Donations
In order for customers to donate, they can round-up their order to the nearest euro when paying for their takeaway or groceries.
Through the partnership, Deliveroo noted that it is aiming to save 210 million tonnes of food from going to waste, which will prevent 675 tonnes of CO2 emissions from entering the atmosphere and damaging the environment in the process.
Working with Deliveroo to raise awareness of the partnership, TV presenter and food influencer, James Kavanagh, commented, "This campaign will stop good quality surplus food from going to waste and help so many people who are struggling, which has never been more important.
"It’s so easy to support through the Deliveroo app - just a few cents will make such a difference, so next time you place an order, remember to round-up to make a donation."
© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.
