Deliveroo Ireland has today announced its partnership with Women’s Aid, to support its 24-hour national Freephone helpline, which offers confidential information, support and understanding to women experiencing domestic violence in the Republic of Ireland.
The service also supports family members, friends and professionals who have concerns about a person they know or with whom they are working, who might be experiencing domestic violence and abuse.
Showing Support
Deliveroo noted that it sees female safety as a priority, and with the increase of domestic violence cases across Ireland, it’s a cause about which the company is extremely passionate.
Commenting on the partnership, Breffney Brass, director of Deliveroo Ireland, said, “Deliveroo is proud to use our visibility in communities across Ireland to support the invaluable work of Women’s Aid.
“Our restaurant partners and riders are well placed to shine a spotlight on the issues which impact society – that’s exactly what our ‘Full Life’ campaign is all about. Deliveroo wholeheartedly support’s Women’s Aid’s ultimate aim: to create a society which does not tolerate violence against women.”
Women’s Aid Helpline Service
During 2020, 29,717 contacts were made with the Women’s Aid helpline service – this represented a 43% increase in the number of women reaching out to the charity for support during the Covid-19 pandemic.
Deliveroo riders – easily recognisable in their bright-teal kit – will feature the 24-hour national Freephone helpline number on their famous delivery bags while delivering meals throughout cities across Ireland.
The initiative is designed to raise awareness of the service, which empowers women to identify what is happening to them within their relationship and supports them to stay safe, as well as any children impacted by the relationship.
Sarah Benson, CEO of Women’s Aid, stated, “Women’s Aid strives to encourage society as a whole to better prevent abuse and increase protections for women and girls.
“We are heartened to see Deliveroo take this call to action seriously by shining a spotlight on the Women’s Aid services through their rider network, and we are so grateful to their restaurants and customers, who are helping raise essential funds for Women’s Aid, so we can continue delivering our vital services.”
In-App Fundraiser
In addition to promoting the helpline through its rider network, Deliveroo Ireland has launched an in-app fundraiser, which will allow its customers to make donations to Women’s Aid when ordering with ten selected restaurant partners across Ireland: Zambrero, Chopped, Sano, Sprezzatura, Umi Falafel, Oak Fire Pizza, Jump Juice Bars, Chimac, V-Face and Meltdown.
Customers will be able to add a donation of 50c, €1, €2 or €5 to their basket, alongside their food order.
© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.
