Dunnhumby and Aptaris have signed a strategic partnership, aiming to help retailers promote offers to customers more effectively.
Customer science company dunnhumby has long provided retailers with data and analytics, helping them to understand the effects of pricing and promotions and to improve the value they offer to shoppers.
Aptaris helps retailers in the implementation of promotions, facilitating the many processes involved, from advertising design to vendor collaboration and billing.
The partnership means that the companies will be able to provide an integrated service to enable their customers to both plan and implement promotions with a higher level of efficiency and effectiveness.
Tom O’Reilly, CEO of Aptaris, stated, “The new combined offering allows immediate access to dunnhumby's data-driven customer intelligence.”
He went on to say that, “the higher awareness of financial impact deeply ingrained into the retailers' existing processes will increase promotional funding and revenue.”
Howard Langer, managing director for dunnhumby Price and Promotion, said, "The dunnhumby philosophy is centered on helping organizations build long-term customer loyalty, and promotions play a key role in shoppers' perception of value.
“This partnership demonstrates our continued investment in price and promotion technology solutions that give retailers the tools they need to be more successful.”
“And, these tools are just one component of dunnhumby’s broader ability to provide strategic support to retailers who need deeper insights into their shoppers and markets," he added.
© 2016 - Checkout Magazine by Brian Dermody
