Just Eat Takeaway has extended its partnership with UEFA until 2027, supporting a total of 11 UEFA competitions.
The leading food delivery company extended its partnership with the UEFA Champions League, the UEFA Europa League and the UEFA Europa Conference League.
The sponsorship extension positions Just Eat as one of the most prominent partners of UEFA.
The company also supports the UEFA Super Cup, the UEFA Futsal Champions League and the UEFA Youth League.
‘Perfect Match’
Speaking about the partnership, UEFA marketing director Guy-Laurent Epstein said, “We are thrilled to continue our dynamic partnership with Just Eat Takeaway.com.”
Epstein continued, “The match day experience will continue to benefit fans who can enjoy the convenience of having their favourite meals delivered directly by Just Eat Takeaway.com to their doorstep, ensuring they never miss a moment of the action.”
Susan O’Brien, the vice-president of Just Eat Takeaway.com, said, “Football and food delivery are a perfect match.
“We are very proud to partner with UEFA, as it gives us a unique opportunity to engage with football fans who can order their favourite food directly from our local platforms while watching their favourite teams play in the most prominent European football tournaments.
“The partnership continues to deliver fantastic results for our brand, driving visibility, recognition, and positive perceptions of Just Eat Takeaway.com across our markets globally.”
Goal
The partnership’s central goal is 'the ambition of creating a joyful match day experience by bringing the excitement of food and football together'.
On UEFA match days during the 2022-23 season, Just Eat sold enough pizzas to fill an average sports stadium 200 times, with customers in the UK placing the highest number of orders.
So far in the partnership, Just Eat has launched a number of grassroots initiatives and supported UEFA’s Together #WePlayStrong programme, aimed at supporting inclusivity in football.
The company has also supported the Champions Innovate programme, to drive sustainable innovation and help reduce the use of single-use plastic packaging at matches.
