Just Eat Takeaway.com, Europe’s largest online food-ordering service, noted on Tuesday that it will partner with Dutch supermarket operator Ahold’s flagship Albert Heijn chain to deliver groceries and convenience products.
Financial terms were not disclosed.
The Partnership
While a tie-up between the country’s biggest food delivery service and grocer had seemed logical, Ahold also operates its own grocery delivery service, as well as e-commerce site Bol.com, which is more popular than Amazon in the Netherlands.
The companies noted that the partnership will focus on a small range of around 1,200 products, with a focus on fresh-produce and convenience products – items that usually have high margins.
Fast-grocery services – such as Gorillas, Flink and Getir – saw blistering growth in the Netherlands during the coronavirus pandemic.
However, in recent months, Amsterdam, Rotterdam and other major cities have imposed bans on new distribution centres – the ‘dark stores’ on which these services rely – in residential areas.
Thirty-Minute Delivery Time
Ahold and Just Eat Takeaway.com noted that they will aim for a 30-minute delivery time for orders – slightly longer than the ten or 15 minutes promised by some of the fast-grocery start-ups.
Just Eat Takeaway.com shares, which have lost two thirds of their value since October 2020, were trading flat, at €30.50, at 07.09 GMT.
© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more technology news, click here. Click sign up to subscribe to Checkout.
