Sainsbury’s has announced a partnership with Microsoft to use artificial intelligence (AI) to provide insights to the supermarket’s data.
Britian’s second-largest supermarket group is partnering with the technology company as it seeks revenue gains and cost saving measures.
Supermarket chains are starting to use generative AI to boost personalised shopping experiences for customers and to increase efficiency for staff.
Sainsbury’s said in its announcement on Friday that it would use AI to create a more interactive experience for online shoppers while also improving search functions.
In store, AI capabilities will offer staff real-time data and insights for key processes, such as shelf replenishments.
Time to market for new services and product innovations would also be reduced, Sainsbury’s said.
No financial details about the partnership were disclosed.
In February, Sainsbury’s updated the market on its strategy, setting a new cost saving target of £1 billion over three years.
The retailer also pledged to boost returns for shareholders.
Last month, the group forecast up to 10% growth in profit in the current financial year beginning on 3 March.
Sainsburys said it is confident it can continue to win more customers from its rivals.
Read More: Sainsbury’s Targets 10% Profit Growth As It Gains Shoppers
