Too Good To Go has reached a significant milestone in Ireland, with one million bags of food saved from being wasted as part of its social-impact mission.
Ossian Smyth, the Minister of State with responsibility for Public Procurement, eGovernment, Communications and the Circular Economy, attended the announcement this week.
Smyth was joined by the co-founder of Too Good To Go, Jamie Crummie.
The Too Good To Go app enables users to purchase food (at a significantly reduced price) that would otherwise be discarded from local eateries, shops and cafes.
Saving one million surprise bags is equivalent to avoiding the yearly CO2 emissions of 290 Irish citizens.
It also equates to saving 427 Olympic-sized swimming pools worth of water or preserving the yearly land use equivalent of 392 football pitches.
Launched in Ireland in 2022, Too Good To Go quickly became a key player in the country’s sustainability efforts, amassing a dedicated user base of 590,968.
Over the last year and a half, the app has expanded its network by welcoming over 1,000 new partners, including Aldi, Boojum, SuperValu and Krispy Kreme.
The number of participating businesses has risen to 2,191, with the most active engagement coming from Dublin and Galway.
‘The Impact We Can Make Together’
The launch was also attended by representatives of participating businesses, such as Aldi and Boojum.
Joe Mooney, the sponsorship manager at Aldi, said at the launch, “Our partnership with Too Good To Go has not only been successful in addressing food waste, but has also allowed us to offer even lower prices to our customers.
“We are committed to minimising food waste and providing our customers with the most affordable range of quality products, which makes this partnership work so well.”
The head of marketing at Boojum, Paul McCullagh, added, “We’re delighted to have played our part in achieving such a significant milestone with Too Good To Go in Ireland.
“The concept of the app is fantastic, the team behind it are fully immersed in their mission, and, crucially, the partnership has enabled us to push on with, and deliver against, our own sustainability ambitions.”
Minister Smyth said, “I am delighted to celebrate this significant milestone with Too Good To Go.
“Their work aligns perfectly with our national goals for sustainability and the circular economy.
“Saving one million bags of food not only helps to reduce waste, but also demonstrates the power of community action in addressing environmental challenges.”
Crummie concluded by saying, “Reaching the milestone of saving one million surprise bags in Ireland is a testament to the collective effort of our Irish partners and users, who are committed to combatting food waste.
“This achievement not only highlights the impact we can make together, but also inspires us to continue expanding our reach and efforts.”
Read More: Too Good To Go Celebrates Earth Day By Fighting Food Waste
