Aldi has opened its first convenience outlet in the form of a 7,000 square feet (2133 square meters) store in the Kilburn area of London.
The new store is about half the size of an average Aldi branch.
The store offers several food-to-go options located at the entrance of the store to entice the lunchtime crowds, according to Kantar Retail.
Its on-the-go offering includes pre-packed sandwiches, confectionery, drinks, fruit and fresh bread, with impulse items such as confectionery and bottled drinks located near the checkouts.
The store bears posters with slogans such as “Lunch for Less” and “Fresh to Go.”
A large fresh produce area is also part of the product offering, encouraging customers to do top-up shopping and their "fresh shop here".
