The closing date is fast approaching for applications for the Love Irish Food Brand Development Award 2013, which will see one Irish food and drink manufacturer benefit from a €200,000 advertising campaign.
There are two stages involved in the online entry process. Stage 1: Registration will require entrants to submit the basic details of the company and brand. Stage 2: Submission requires the submission of the completed entry.
The online entry form is available on www.loveirishfood.ie and the closing date for receipt of registration is 19 July 2013, with the closing date for completed submissions falling on 16 August 2013.
Love Irish Food has teamed up with Independent News & Media to offer this significant prize to a brand that best illustrates the effect that the campaign could have on its business. The ideal winner will be just at the point where they know that they have a winning proposition and, at minimum, strong regional distribution, but may not have the advertising budget to let enough people know about it.
The judging panel will include Darragh McCullough, Independent Newspapers and Ear to the Ground reporter, Kieran Rumley, executive director of Love Irish Food, and Tom Trainor, chief executive of the Marketing Institute of Ireland, which is supporting the initiative.
“There are inspirational stories of grit, determination and success coming from brands within the agri-food sector in Ireland today," said Kieran Rumley, executive director of Love Irish Food.
"This award recognises that all across the Irish food and drink industry, there are wonderful brands employing local people and directly contributing to Ireland’s economic recovery. We hope that the considerable advertising campaign offered by Independent News & Media can help bring one of these brands to the next level.”
© 2013 - Checkout Magazine by Stephen Wynne-Jones
