Avonmore has kicked off a major promotional campaign for its new Protein Milk variant, entitled 'Be Ready'. The promotion will run in conjunction with the GAA provincial championships, which will continue throughout the month.
The campaign includes TV, online and outdoor advertising in addition to digital and social action, direct mail and product sampling. According to Glanbia Consumer Foods marketing controller, Tim Ryan, "the key focus of the campaign is purposeful training brought to life through the GAA Brand Ambassadors and our 'Be Ready' campaign."
GAA clubs around the country are being visited as part of the promotional campaign, and will also serve to honour Avonmore’s 10-year agreement with the GAA/GPA.
“The ten-year revenue share agreement will see a percentage of all sales going towards the GPA Player Development Programme, supported by the GAA. This supports county players in critical areas of their on and off-field lives including education, career and personal development, as well as health and wellbeing,” said Ryan.
Pictured are Tim Ryan alongside Stuart Scott, brand manager.
© 2014 - Checkout Magazine by Nicole Balamine
