Keelings took home the Brand Award at the Bord Bia Food & Drink 2013 Awards last Thursday. The fresh produce company launched its brand strapline “Love to Grow”, in 2010. Keelings’ MD, David Keeling commented, “Since we launched the Keelings brand in 2010 we have seen a hugely positive impact on our fresh produce business, in terms of both sales and consumer preference for our products. The sales and marketing team have worked tirelessly with the farms and commercial teams to develop innovative campaigns that capture the essence of the the brand and the consumers’ attention.”
Keeling's competition for the award was Glenisk and James Whelan Butchers. The Bord Bia Food and Drink Awards were open to all food and drink products manufactured in Ireland. The Awards are held every two years and this year, Bord Bia received in excess of 140 award entries across seven categories – Exporting, Branding, Entrepreneurial, Success at Home, Sustainability, Consumer Insight and Innovation.
Pictured from left: Bord Bia Chairman Michael Carey, Keelings Brand Communications Manager Laura McDonnell, Keelings MD David Keeling & Minister of Agriculture, Food & the Marine Simon Coveney who opened the event.
© 2013 - Checkout Magazine by Genna Patterson
