While Easter is still some weeks away, Cadbury Creme Egg was the biggest spender on Outdoor advertising in the food and drink sector in January, according to the latest Posterwatch report from PML Group.
Cadbury Creme Egg accounted for €188k worth of spend for the month, just ahead of Innocent Super Smoothies (€185k worth of spend) and Avonmore Slimline Milk (€162k worth of spend).
Lucozade Cloudy Lemonade (€137k) and Heinz Ketchup (€85k) were other notable spenders during the period.
January is typically a quieter month for Outdoor spend, reflected in the fact that the top five spenders in the category combined fall short of the amount spent by the leading Outdoor advertiser in December, Coca-Cola (which accounted €747k worth of spend in December).
No food or drink brands make the top ten in terms of the overall biggest spenders on Outdoor in the period, which was topped by VHI Healthcare (accounting for €498k worth of spend).
Combined, Retail Outlets accounted for €799k worth of Outdoor spend in the period, with Soft Drinks accounting for €632k, and Food brands accounting for €602k.
The data used to compile the Posterwatch report are based on published Media Owner rate cards and refer to display values only.
© 2015 - Checkout Magazine by Stephen Wynne-Jones
