For the second month in a row, Cadbury Dairy Milk was the biggest spender on Outdoor advertising in the Food & Drink category, according to the latest Posterwatch report from PML Group.
The campaign for the new resealable Cadbury Dairy Milk pack accounted for €567k worth of outdoor spend in October, according to the report. In second place, Nescafé Gold Blend accounted for €295k worth of spend, while Pepsi Max accounted for €228 worth of spend, Fanta accounted for €189k worth of spend, and McCain accounted for €156k worth of spend.
Budweiser was the biggest spender on outdoor advertising in the Alcoholic Beverages sector, accounting for €283k worth of spend, followed by Jameson (€254k worth of spend).
The figures used to compile the Posterwatch report are based on published Media Owner rate cards and refer to display values only.
In fact, Cadbury's campaign accounted for the highest level of spend of any campaign in the period, followed by Newstalk (€326k worth of spend) and Meteor (€297k worth of spend).
© 2013 - Checkout Magazine by Stephen Wynne-Jones
