French supermarket giant Carrefour is increasing the level of promotional products it offers in stores in less affluent areas, with the launch of the Courses Éco discount aisle concept, set to be rolled out across its hypermarket portfolio this year.
The assortment is focused on low price food products, comprising of 400 SKUs (180 dry food SKUS, 30 liquids SKUs, and 20 beauty and cleaning SKUs). Courses Éco does not carry Carrefour's budget own label; the products carry no name brands or unknown brands.
The aisle concept was successfully trialled at Carrefour Sevran in north-east Paris where store manager Thierry Lalo told LSA that the inclusion of Courses Éco has seen the store regain market share and lessen traffic erosion as well as enhancing the outlet's price image.
