A spokesperson for Coca-Cola has confirmed that the beverage giant will no longer be selling Coca-Cola products in Lidl stores in Germany.
The spokesperson told Die Welt “We have not been able to agree on a marketing concept with Lidl." According to Planet Retail, the discounter will now be falling back on its Freeway private label and PepsiCo products.
Planet Retail suggests that the dispute stems from higher price demands from Coca-Cola amid fierce battles over cost across the German retail sector. Coca-Cola’s lowest promotional price has recently fallen to €0.50 per litre in the country.
Discount market leader Aldi, which began listing Coca-Cola products in October 2012, and while it had been charging the standard market price of €0.79 per litre for Coca-Cola products, a rise in market competition has caused it to drop its prices yet further.
© 2013 - Checkout Magazine by Karis Copp
