An exciting new Fruice campaign launched yesterday, St Patrick’s Day, March 17th 2014, entitled ‘Fruice, Your Daily Delivery of Vitamin C’.
The campaign celebrates the people who go above and beyond, over hills and rivers, past cities and sheep, to bring the goodness of Fruice to everyone in Ireland – whatever the weather!
Oonagh Gildea, Juice Marketing Manager, Coca-Cola HBC Ireland said: “The message of the campaign is that it’s easy for people of all ages to get delicious fruit in a juice. That juice is Fruice, your daily delivery of Vitamin C. Bringing juice to every nook and Granny all over Ireland is Fruice’s mission and pleasure.”
The campaign will be on TV & Video on Demand with a strong Facebook and digital presence from the date of launch. The new TV advert brings Fruice to the nation delivering their daily dose of Vitamin C, in a warm, engaging documentary style with a strong Irish identity. The campaign was created by the advertising agency Rothco and directed by Paddy Breathnach through Topfilms. It was shot in various areas throughout the west of Ireland in 2013. Fruice is an Irish product and a proud member of Love Irish Food.
Fruice is available in 100% orange & apple Juice, cranberry juice drink in 1 litre packs and handy 330ml bottles. Orange and apple are also available in 200 ml Tetrapak. Fruice Juicy 250ml is available in Apple & Blackcurrant.
