Gourmet crisp manufacturer Keogh's Farm was among the winners at last Thursday's All Ireland Marketing (AIM) Awards, winning the Small Business Marketing Award at the event for its hand-cooked potato crisp range.
Having launched in 2011, and gained listings in all major Irish retailers, as well as Selfridge's in the UK and Dean & DeLuca in the States, the brand saw off competition from Eventovate, Glenilen Farm, Irish Hotels Federation and Motivation Weight Management to take the category award.
“We are absolutely delighted to have won this prestigious award for our range of hand cooked potato crisps, in what was a very competitive category," said Tom Keogh, Keogh’s Farm. "We have already developed 6 flavours in the past 18 months due to the unprecedented demand for the crisps and are looking forward to what the future holds for our range."
Other winners on the day included Heineken Ireland (Marketing Innovation), Applegreen (CRM/Customer Care), SuperValu (Direct Marketing), Kerry Foods (International Marketing) and Kerry Foods (Integrated Marketing).
