Toilet tissue brand Kittensoft has undergone a relaunch, unveiling a packaging re-design of its 4, 9 and 16 Roll variants and new limited edition seasonal Packs available in 18 and 24 roll formats.
The re-launch will also benefit from a €1.5m investment, including a heavyweight TV campaign, which commenced in mid-October, along with press advertising. In addition, it will also be supported by a comprehensive PR and social media campaign as well as strong in store consumer promotions.
The campaign will also be supported by a strong digital platform including Facebook, website coverage and a new android app, which will be unveiled in the coming months.
Kittensoft is firmly established as one of Ireland’s favourite family toilet tissues. Recently acquired by the Sofidel Group, Kittensoft has been redesigned to be Bigger and even Softer than before.
The Kittensoft brand is available through Tennant & Ruttle Distribution, contact 01 623 1610 for more information.
© 2013 - Checkout Magazine by Stephen Wynne-Jones
